Phax in Lingerie Insight

lingerie insight featuring phax

Lingerie Insight featuring phax

Read full article here: http://www.lingerieinsight.com/article-6121-swimshow-quotunaffectedquot-by-cancelled-catwalk-shows/

New PHAX ColourMix Collection

April 2015

New BAKU SS16 Linebook!

March 2015

baku line sheet

UK distributors, Elite Swim are delighted to show off the new BAKU SS16 linesheet for the amazing new collection by the leading Australian swimwear brand.

BAKU 2015-2016 LINEBOOK-EMAIL1

Hurley High Summer Line Sheet Now Available!

February 2015

 

Hurley SS15 Collection Revealed!

September 2014

The Essence of Hurley is based on a love of the ocean and its constant state of change. With deep roots in beach culture, Hurley are all about inclusion and positivity, they are an authentic lifestyle brand with an ethos for freedom of expression and the joy it brings. Whilst still maintaining their surf roots, they also take inspiration from art, music and fashion, the key subjects that bring us together.  This is reflected in the Hurley choice of beautiful prints, the softness and vibrancy of the fabrics and the fantastic choice of silhouettes on offer.

Personal favourites from the collection include the City Sleek Crop Top featuring a silky smooth solid black base with versatile zip up detailing alongside mesh cut out sleeves for an edgy feel. The Surf and Enjoy family displays quirky bright colour mixes and oriental lettering whilst keeping some beautiful shapes including the lined crop top and string back one piece. The Webbed family gives a flirty, girly feel to the SS15 collection featuring lots of lace and overlaying fabrics as well as feminine shapes such as crop top, bralette and the cross back one piece.

Hurley City Sleek Black Crop Top and String Side Pant

Hurley City Sleek Black Crop Top and String Side Pant

Hurley Surf and Enjoy Black One Piece

Hurley Surf and Enjoy Black One Piece

Hurley Webbed Pink Crop Top and Strap  Pant

Hurley Webbed Pink Crop Top and Strap Pant

 

Georgia Jones wears Aguaclara on Honeymoon with Danny Jones

August 2014

The newly-wed couple posted a series of  pictures to their social media accounts. Including Danny tweeting a picture of them posing with their HELLO! Magazine cover, while Georgia rocks her Aguaclara Turquoise Forest bandeau (top) to his 860,000 followers.

Georgia then  tweeted, ‘A favourite @Aguaclaraswim bikini of mine!! @Dannymcfly likes the ‘little bunch of grapes!’ @EliteSwimLtd#bikini (bottom)) to her 74,000 followers. The two posts accumulated over 2,000 favourites within a few hours and were covered in online press including Daily Mail and Closer.

Georgia Jones wears Aguaclara Turquoise Forest bandeau on honeymoon
Georgia Jones wears Aguaclara Turquoise Forest bandeau on honeymoon

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Sam Faiers Shows Off Her Bikini Body in Aguaclara

April 2014

Sam Faiers has been spotted on holiday wearing an Aguaclara bikini. The snap which was posted on pregnant Billie’s Instagram account shows toned Sam wearing the Exotic Opluence triangle bikini and side tie pant. The Aguaclara piece which has been extremely popular this season includes emerald green stones on the ties, and a mismatch clashing animal and floral print.

TOWIE and Big Brother star Sam Friars wears Aguaclara Exotic Opulence triangle bikini and tie side pant on holiday in Dubai

TOWIE and Big Brother star Sam Friars wears Aguaclara Exotic Opulence triangle bikini and tie side pant on holiday in Dubai

Birthday Star Amanda Bynes Wears Hurley Prime Bikini

April 2014

28-year-old actress and aspiring fashion designer, Amanda Bynes was spotted soaking up some Mexican sun, in a neon yellow Hurley bikini just days after her 28th birthday. The former child star wore the Prime bandeau with hipster bottoms whilst vacating for Spring Break in Cabo San Lucas with her family. The neon yellow enhanced Amanda’s tan to make her look healthier than ever, following a stint in rehab last year.

Amanda shared her poolside look with her 3 million followers, captioning the pictures ‘Spring Break’ and ‘Thank you everyone for all the birthday wishes.’ Images of the starlet have appeared across global press including; TMZ, daily mail, eonline, huffington post and more.

The popular Hurley bikini can be purchased from Amazon and Surfdome

Amanda Bynes spotted in Hurley prime neon yellow bikini swimwear on holiday in Cabo San Lucas Mexico for her birthday celebrations

Amanda Bynes spotted in Hurley prime neon yellow bikini swimwear on holiday in Cabo San Lucas Mexico for her birthday celebrations

Hurley SS14 Video Arrives for Summer Launch

March 2014

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CCB and Apprentice Star Luisa Zissman Wears Maria Bonita by PHAX Swimwear on Holiday

February 2014

Runner up of channel five’s 2014 Celebrity Big Brother and Apprentice star Luisa Zissman flaunts her magnificent body on a luxury holiday in Spain. Wearing the Mairia Bonita by PHAX swimwear Nispero bandeau bikini from the Exotic Queen Collection. The bikini includes psychedelic yellow style print on the waistband and side ties on the pant.

Luisa Zissman shows off her toned body in her Maria Bonita by PHAX yellow bandeau bikini through out the national press

Luisa Zissman shows off her toned body in her Maria Bonita by PHAX yellow bandeau bikini through out the national press

Pop Duo Major Wear Aguaclara SS14 in their Latet Video Shoot

January 2014

The group Major is made up of a former Miss Cameroon and a French reality TV star. The fun sisters Irene and Elsa Major wear two white Aguaclara one pieces in the music video.

Irene Major wear the Aguaclara Shimmering Cocktail one piece in white on the latest music video.

Irene Major wears Aguaclara Shimmering Cocktail one piece in white in the latest music video.

Elsa Major wears Aguaclara Mother of Pearl Cutaway one piece in white from the SS14 Machu Picchu Collection

Elsa Major wears Aguaclara Mother of Pearl Cutaway one piece in white from the SS14 Machu Picchu Collection

 

Elite Swim and Elite Apparel present “A day in Paradise” #Elitepressday (Official promo 2013/2014)

January 2014

Luisaa Zissman Wears PHAX in Celebrity Big Brother

January 2014

Luisa Zissman made her mark last year by coming second in the BBC one Apprentice. Lusia recently posted to twitter of a picture from her holiday in Dubai wearing a PHAX Nispero bandeau bikini from the Exotic Queen Collection. Zissman was spotted last night on Celebrity Big Brother sharing a racy kiss with actress Jasmine Waltz whilst Ndubz star Dappy looked on in the hot tub.

Lusia Zissman Apprentice Wears PHAX on Celebrity Big Brother Nispero Bandeau Top & Latin Fit Pant with Dappy & Jasmine Waltz

Luisa Zissman Apprentice Wears PHAX on Celebrity Big Brother Nispero Bandeau Top & Latin Fit Pant with Dappy & Jasmine Waltz

Merry Christmas and a Happy New Year!!

December 2013

In true Team Elite style we have finally got round to creating our 2013 Elf Yourself Video, So thought it would be nice to share it all with you so everyone can have a laugh at our expense.  🙂 . Just click on the link to take a look at our #TeamElite Video

TEAM ELITE XMAS VIDEO

Name in order of appearance:

Sophia Pizzey – Sales & PR Executive

Steph Allison -Marketing & PR Co-ordinator

Nicola Groom – Business Development Director

Jaqui Copley – Managing Director

Hannah Middleton – Admin & Warehouse Assistant.

For 2014 suggestions please email info@eliteswim.co.uk 🙂

Elite Swim press release for the SS14 season

August 2013

Elite Swim's press release for all brands during the SS14 season.  There is information
Elite Swim’s press release for all brands during the SS14 season.
There is information on each brand.

New SS14 Baku Range Now Caters Up to an F Cup

August 2013

NEWS RELEASE :  Baku breaks through the young female market with a new range that caters up to an F cup

With the average bust size for young females gradually rising from a B cup to a D cup, Australian Baku and Ginja have extended their 2013 product offering with an extensive selection of larger bust options designed to cater for young girls who struggle to purchase swimwear which is comfortable and stylish.

Recent survey findings from UK based department store Debenhams found ‘The best-selling bra size in the United Kingdom in the last 2 years is changing. The most in demand in 2010 was 34B while in 2012 increased 3 sizes so be 34DD’, the source continues to say, ‘Not only does this affect physical health, it also gives girls a hard time when they’re looking for a suitable piece of clothing or to follow a particular activity.’

These findings are backed-up by Australian swimwear retail chain Bikini Island which stocks a huge range of top name brands.  Amanda Morris, Store Manager at Bikini Island says;

‘We experience many young girls trying on swimwear and getting upset that nothing fits them, they leave feeling self-conscious because they want to be like their friends and this means wearing the latest fashions and trends, especially on the beach where they may be feeling least confident.’

With Australia benefitting from some of the longest and hottest summers globally, swimwear is a staple in most young girl’s wardrobes. Tamara Bykerk, designer at Baku & Ginja says:

‘Swimwear like underwear is one essential item of clothing that many girls really need to try before they buy. We have seen a huge increase in demand for beautifully cut, sexy swimwear without the cumbersome straps and bulky padding. All our E-F cups offer under bust support, power net cups, the option of padding or no padding and soft tie backs to prevent cutting in. For G cup girls, they can upsize from say a 10 to a 12 and still find that great fit.’

The new range comes in sizes 6 – 20 with bras to suit AA up to F-G cups. All items are sold as separates.

Maria Bonita & Aguaclara will be at Mode City Paris

July 2013

Maria Bonita and Aguaclara Mode City Invite
Both stunning brands; Maria Bonita and Aguaclara will be giving an exclusive showing of their SS14 collection at Mode City Paris 6-8th of July

Jessica Jane Stafford wearing Aguaclara

July 2013

Jessica Jane Stafford from BBC 3 'The Real Hustle' wearing Aguaclara on holiday in Brazil!  She is Wearing Aguaclara
Jessica Jane Stafford from BBC 3 ‘The Real Hustle’ wearing Aguaclara on holiday in Brazil!
She is Wearing Aguaclara – Felina Rose – FEL-30-R triangle top & FEL-12-R side tie bottom.

Georgia Horsley in Hurley

July 2013

Georgia Horsley wearing Hurley
Georgia Horsley (Miss England 2007) wearing Hurley. She is wearing Hurley – H11 Mayan Stripe H1103 bandeau top and H1153 string side tie bottom