Phax in Lingerie Insight
Read full article here: http://www.lingerieinsight.com/article-6121-swimshow-quotunaffectedquot-by-cancelled-catwalk-shows/
New PHAX ColourMix Collection
New BAKU SS16 Linebook!
UK distributors, Elite Swim are delighted to show off the new BAKU SS16 linesheet for the amazing new collection by the leading Australian swimwear brand.
Hurley High Summer Line Sheet Now Available!
Hurley SS15 Collection Revealed!
The Essence of Hurley is based on a love of the ocean and its constant state of change. With deep roots in beach culture, Hurley are all about inclusion and positivity, they are an authentic lifestyle brand with an ethos for freedom of expression and the joy it brings. Whilst still maintaining their surf roots, they also take inspiration from art, music and fashion, the key subjects that bring us together. This is reflected in the Hurley choice of beautiful prints, the softness and vibrancy of the fabrics and the fantastic choice of silhouettes on offer.
Personal favourites from the collection include the City Sleek Crop Top featuring a silky smooth solid black base with versatile zip up detailing alongside mesh cut out sleeves for an edgy feel. The Surf and Enjoy family displays quirky bright colour mixes and oriental lettering whilst keeping some beautiful shapes including the lined crop top and string back one piece. The Webbed family gives a flirty, girly feel to the SS15 collection featuring lots of lace and overlaying fabrics as well as feminine shapes such as crop top, bralette and the cross back one piece.
Georgia Jones wears Aguaclara on Honeymoon with Danny Jones
The newly-wed couple posted a series of pictures to their social media accounts. Including Danny tweeting a picture of them posing with their HELLO! Magazine cover, while Georgia rocks her Aguaclara Turquoise Forest bandeau (top) to his 860,000 followers.
Georgia then tweeted, ‘A favourite @Aguaclaraswim bikini of mine!! @Dannymcfly likes the ‘little bunch of grapes!’ @EliteSwimLtd#bikini’ (bottom)) to her 74,000 followers. The two posts accumulated over 2,000 favourites within a few hours and were covered in online press including Daily Mail and Closer.
Sam Faiers Shows Off Her Bikini Body in Aguaclara
Sam Faiers has been spotted on holiday wearing an Aguaclara bikini. The snap which was posted on pregnant Billie’s Instagram account shows toned Sam wearing the Exotic Opluence triangle bikini and side tie pant. The Aguaclara piece which has been extremely popular this season includes emerald green stones on the ties, and a mismatch clashing animal and floral print.
Birthday Star Amanda Bynes Wears Hurley Prime Bikini
28-year-old actress and aspiring fashion designer, Amanda Bynes was spotted soaking up some Mexican sun, in a neon yellow Hurley bikini just days after her 28th birthday. The former child star wore the Prime bandeau with hipster bottoms whilst vacating for Spring Break in Cabo San Lucas with her family. The neon yellow enhanced Amanda’s tan to make her look healthier than ever, following a stint in rehab last year.
Amanda shared her poolside look with her 3 million followers, captioning the pictures ‘Spring Break’ and ‘Thank you everyone for all the birthday wishes.’ Images of the starlet have appeared across global press including; TMZ, daily mail, eonline, huffington post and more.
Hurley SS14 Video Arrives for Summer Launch
CCB and Apprentice Star Luisa Zissman Wears Maria Bonita by PHAX Swimwear on Holiday
Runner up of channel five’s 2014 Celebrity Big Brother and Apprentice star Luisa Zissman flaunts her magnificent body on a luxury holiday in Spain. Wearing the Mairia Bonita by PHAX swimwear Nispero bandeau bikini from the Exotic Queen Collection. The bikini includes psychedelic yellow style print on the waistband and side ties on the pant.
Pop Duo Major Wear Aguaclara SS14 in their Latet Video Shoot
The group Major is made up of a former Miss Cameroon and a French reality TV star. The fun sisters Irene and Elsa Major wear two white Aguaclara one pieces in the music video.
Elite Swim and Elite Apparel present “A day in Paradise” #Elitepressday (Official promo 2013/2014)
Luisaa Zissman Wears PHAX in Celebrity Big Brother
Luisa Zissman made her mark last year by coming second in the BBC one Apprentice. Lusia recently posted to twitter of a picture from her holiday in Dubai wearing a PHAX Nispero bandeau bikini from the Exotic Queen Collection. Zissman was spotted last night on Celebrity Big Brother sharing a racy kiss with actress Jasmine Waltz whilst Ndubz star Dappy looked on in the hot tub.
Merry Christmas and a Happy New Year!!
In true Team Elite style we have finally got round to creating our 2013 Elf Yourself Video, So thought it would be nice to share it all with you so everyone can have a laugh at our expense. 🙂 . Just click on the link to take a look at our #TeamElite Video
Name in order of appearance:
Sophia Pizzey – Sales & PR Executive
Steph Allison -Marketing & PR Co-ordinator
Nicola Groom – Business Development Director
Jaqui Copley – Managing Director
Hannah Middleton – Admin & Warehouse Assistant.
For 2014 suggestions please email firstname.lastname@example.org 🙂
Elite Swim press release for the SS14 season
New SS14 Baku Range Now Caters Up to an F Cup
NEWS RELEASE : Baku breaks through the young female market with a new range that caters up to an F cup
With the average bust size for young females gradually rising from a B cup to a D cup, Australian Baku and Ginja have extended their 2013 product offering with an extensive selection of larger bust options designed to cater for young girls who struggle to purchase swimwear which is comfortable and stylish.
Recent survey findings from UK based department store Debenhams found ‘The best-selling bra size in the United Kingdom in the last 2 years is changing. The most in demand in 2010 was 34B while in 2012 increased 3 sizes so be 34DD’, the source continues to say, ‘Not only does this affect physical health, it also gives girls a hard time when they’re looking for a suitable piece of clothing or to follow a particular activity.’
These findings are backed-up by Australian swimwear retail chain Bikini Island which stocks a huge range of top name brands. Amanda Morris, Store Manager at Bikini Island says;
‘We experience many young girls trying on swimwear and getting upset that nothing fits them, they leave feeling self-conscious because they want to be like their friends and this means wearing the latest fashions and trends, especially on the beach where they may be feeling least confident.’
With Australia benefitting from some of the longest and hottest summers globally, swimwear is a staple in most young girl’s wardrobes. Tamara Bykerk, designer at Baku & Ginja says:
‘Swimwear like underwear is one essential item of clothing that many girls really need to try before they buy. We have seen a huge increase in demand for beautifully cut, sexy swimwear without the cumbersome straps and bulky padding. All our E-F cups offer under bust support, power net cups, the option of padding or no padding and soft tie backs to prevent cutting in. For G cup girls, they can upsize from say a 10 to a 12 and still find that great fit.’
The new range comes in sizes 6 – 20 with bras to suit AA up to F-G cups. All items are sold as separates.
Maria Bonita & Aguaclara will be at Mode City Paris
Jessica Jane Stafford wearing Aguaclara
Georgia Horsley in Hurley